How likely are you to purchase from us again? Product Survey Question
Predict customer loyalty and future revenue by measuring repeat purchase intent—the strongest indicator of long-term business growth and customer lifetime value.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Purchase intent | Definitely won't purchase Definitely will purchase |
| Confidence-based | Very unlikely Very likely |
| Commitment strength | No chance Absolutely certain |
Follow-Up Questions
Understanding why customers would or wouldn't make another purchase reveals critical insights about loyalty drivers and potential friction points. These follow-ups help you identify what's working in your customer experience and what needs attention before customers decide to look elsewhere.
This open-ended question captures the specific experiences, product qualities, or service moments that drive purchase decisions, giving you concrete areas to reinforce or improve.
Identifying the primary decision factor helps you prioritize retention efforts and understand what really matters to different customer segments when they're considering their next purchase.
This forward-looking question uncovers actionable improvement opportunities directly from customers, especially valuable for those who rated in the middle or lower range of the scale.
When to Use This Question
SaaS Products: Send within 24 hours of a successful onboarding milestone or feature adoption via in-app modal or email, because catching users right after they've experienced value creates the most authentic intent data and helps you identify expansion opportunities before churn risk develops.
E-commerce: Deploy 30-45 days post-purchase through email with personalized product recommendations, as this window captures satisfaction after actual product use while the experience is still fresh enough to influence repurchase decisions and identify subscription conversion candidates.
Mobile Apps: Trigger after 3-5 meaningful sessions or a specific achievement using native push notification leading to in-app survey, because timing it to engagement peaks rather than calendar days captures users when they've formed genuine opinions about value and are most likely to provide actionable feedback.
Web Apps: Present immediately after completing a high-value workflow or project via slide-in widget on the success confirmation page, as this moment of accomplishment creates positive association while you can still correlate specific features with retention probability and upsell readiness.
Digital Products: Schedule 14 days after first content consumption or course module completion through email series with progress summary, because this timeframe allows users to integrate learnings while maintaining engagement momentum, helping you segment power users from casual browsers and optimize your retention campaigns accordingly.
Related Questions
- How likely are you to recommend our app to a friend or colleague?
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- How likely are you to recommend our platform?
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- How likely are you to tell others about us?