How likely are you to purchase from us again? Product Survey Question
Predict customer loyalty and future revenue by measuring repeat purchase intent—the strongest indicator of long-term business growth and customer lifetime value.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Purchase intent | Definitely won't purchase Definitely will purchase |
| Confidence-based | Very unlikely Very likely |
| Commitment strength | No chance Absolutely certain |
Follow-Up Questions
Understanding why customers would or wouldn't make another purchase reveals critical insights about loyalty drivers and potential friction points. These follow-ups help you identify what's working in your customer experience and what needs attention before customers decide to look elsewhere.
This open-ended question captures the specific experiences, product qualities, or service moments that drive purchase decisions, giving you concrete areas to reinforce or improve.
Identifying the primary decision factor helps you prioritize retention efforts and understand what really matters to different customer segments when they're considering their next purchase.
This forward-looking question uncovers actionable improvement opportunities directly from customers, especially valuable for those who rated in the middle or lower range of the scale.