How likely are you to recommend our app to a friend or colleague? Product Survey Question
Measure customer loyalty and identify your most passionate advocates who drive organic growth through word-of-mouth recommendations.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Action-oriented | Would never suggest it Would actively recommend |
Follow-Up Questions
Looking at your NPS question, follow-ups matter because the score alone doesn't tell you what's working or what needs fixing. Someone rating you 8 might love your core features but struggle with onboarding, while another 8 might praise your support but wish for better integrations. The context behind the number is where the actionable insights live.
This open-ended follow-up captures the specific reasoning behind each score, letting users explain exactly what drives their recommendation likelihood in their own words.
Asking users to pinpoint their primary influence factor helps you understand which aspects of your product carry the most weight in recommendation decisions.
This forward-looking question uncovers specific improvements that would turn promoters into evangelists and passives into promoters, giving you a clear roadmap for increasing recommendation likelihood.
When to Use This Question
SaaS Products: After 30 days of active use or when a user completes a key workflow for the third time, trigger via in-app modal during a natural pause point, capturing the moment when value realization peaks and initial friction has been resolved.
Mobile Apps: Deploy 2-3 weeks post-installation when users have established a usage pattern, using a non-intrusive banner that appears after they've successfully completed their primary action, ensuring you're measuring genuine product satisfaction rather than first-impression excitement.
E-commerce: Send via email 7-10 days after delivery confirmation when customers have had time to evaluate product quality and the full purchase experience, avoiding the post-purchase honeymoon period that inflates scores without reflecting true loyalty.
Web Apps: Present immediately after a user achieves a significant milestone (first report generated, first project completed, first successful integration), using a slide-in panel that doesn't interrupt their workflow, capturing feedback at the exact moment of value delivery when recommendation likelihood is highest.
Digital Products: Trigger quarterly for active subscribers or after major feature releases they've used, deploying through email campaigns to your engaged user segment, allowing you to track loyalty trends over time and measure how product evolution impacts advocacy while avoiding survey fatigue from over-asking.
Related Questions
- How likely are you to recommend us to others?
- Would you recommend our product to a friend?
- How likely are you to recommend our service?
- Would you recommend us to other teams?
- How likely are you to recommend our platform?
- How likely are you to recommend our company?
- How likely are you to tell others about us?
- How likely are you to purchase from us again?