How likely are you to recommend our app to a friend or colleague? Product Survey Question
Measure customer loyalty and identify your most passionate advocates who drive organic growth through word-of-mouth recommendations.
Question type
NPS scale 0-10
Primary metric
Answer scale variations
| Style | Options |
|---|---|
| Typical choice | Not at all likely Extremely likely |
| Recommendation strength | Would not recommend Would highly recommend |
| Enthusiasm-based | Definitely would not Definitely would |
| Action-oriented | Would never suggest it Would actively recommend |
Follow-Up Questions
Looking at your NPS question, follow-ups matter because the score alone doesn't tell you what's working or what needs fixing. Someone rating you 8 might love your core features but struggle with onboarding, while another 8 might praise your support but wish for better integrations. The context behind the number is where the actionable insights live.
This open-ended follow-up captures the specific reasoning behind each score, letting users explain exactly what drives their recommendation likelihood in their own words.
Asking users to pinpoint their primary influence factor helps you understand which aspects of your product carry the most weight in recommendation decisions.
This forward-looking question uncovers specific improvements that would turn promoters into evangelists and passives into promoters, giving you a clear roadmap for increasing recommendation likelihood.