13 Best Customer Feedback Tools in 2026

This page covers the 13 best customer feedback tools available in 2026, evaluated on pricing model, AI capabilities, in-app survey support, and ease of setup. Each tool is assessed for its fit across different team sizes and use cases, from early-stage SaaS startups to large enterprises.

1. feedback.tools

feedback.tools is an in-app survey tool built for SaaS teams, combining a JavaScript SDK for seamless product integration with AI that automatically analyzes and prioritizes feedback at a flat monthly rate.

Best for

Software teams wanting in-app surveys with automatic AI analysis and no per-response fees

Key Features

• In-app surveys via JavaScript SDK
• AI feedback categorization and prioritization
• Sentiment analysis and error monitoring
• Flat-rate pricing with unlimited responses

Why feedback.tools

AI automatically categorizes and prioritizes feedback without manual setup, saving hours of tagging work each week. The JavaScript SDK makes in-app integration straightforward, and sentiment analysis with error monitoring comes included on every plan. Pricing is a flat $35/month with unlimited responses and no overage charges. All features are available on the Standard plan with no hidden costs.

Try feedback.tools free →

2. Survicate

Survicate is a multi-channel feedback platform that lets teams run surveys across website, in-product, email, and mobile channels, with an AI-powered Insights Hub that centralizes and automatically categorizes feedback.

Best for

SaaS and e-commerce teams wanting multi-channel surveys with AI-driven insight aggregation

Key Features

• Multi-channel surveys: website, in-product, email, link, mobile app, Intercom
• AI Insights Hub with Research Assistant for querying all feedback
• Native mobile SDKs for iOS, Android, React Native, Flutter, and Unity
• 50+ integrations including HubSpot, Intercom, and Amplitude

Pros

• AI Insights Hub automatically categorizes feedback across all sources
• Supports 50+ native integrations including HubSpot, Intercom, and Amplitude
• Research Assistant provides chat-based querying of all collected feedback
• Native mobile SDKs for iOS, Android, React Native, Flutter, and Unity

Cons

• ⚠️ AI features (Insights Hub, Research Assistant) are locked behind the Growth plan, which requires annual billing
• ⚠️ Starter plan limits you to only 2 active surveys at a time
• ⚠️ Overage charges of $0.79/response can add up quickly on the 100-response Starter tier

Pricing

From $49/month (billed annually) for 100 responses, or $79/month on a monthly plan

3. Refiner

Refiner is an in-app survey tool purpose-built for SaaS and product teams, using MAU-based pricing so all plans include unlimited survey responses.

Best for

SaaS teams with large user bases who want unlimited responses without per-response costs

Key Features

• MAU-based pricing with unlimited survey responses on all paid plans
• Full JavaScript SDK with programmatic survey control
• Native SDKs for iOS, Android, React Native, and Flutter
• Two-way integrations with Segment, HubSpot, Salesforce, Amplitude, and Mixpanel

Pros

• MAU-based pricing means unlimited survey responses on all paid plans
• Full JavaScript SDK with programmatic control over survey display and behavior
• Deep two-way integrations with Segment, HubSpot, Salesforce, Amplitude, and Mixpanel
• Native SDKs for iOS, Android, React Native, and Flutter

Cons

• ⚠️ Event tracking and CRM integrations (HubSpot, Salesforce) require the Growth plan at $239/month
• ⚠️ AI translations are Growth-only, making multilingual surveys expensive for Essentials users
• ⚠️ Enterprise plan is annual-only, locking you into a long-term commitment before testing at scale

Pricing

From $99/month (Essentials, 5,000 MAU, unlimited responses)

4. Hotjar

Hotjar is a digital experience analytics platform that combines heatmaps and session recordings with in-app surveys, giving product and UX teams both behavioral data and direct user feedback in one place.

Best for

UX and conversion optimization teams who need both visual behavior analytics and survey feedback

Key Features

• Heatmaps and session recordings with rage click and engagement zone detection
• In-app surveys with event-based and attribute-based targeting
• AI sentiment analysis, automated tags, and AI summaries (Business plan)
• User interviews via the Engage product

Pros

• Unique combination of heatmaps, session recordings, and surveys in a single platform
• Can connect survey responses directly to session recordings to understand the "why"
• Strong visual analytics with rage click detection and engagement zones
• Part of Contentsquare for enterprise-grade experience analytics

Cons

• ⚠️ Products are priced separately: Observe (heatmaps), Ask (surveys), and Engage (interviews) must each be purchased individually
• ⚠️ AI features (sentiment analysis, tags, summaries) require Ask Business at €64/month
• ⚠️ Self-serve survey plans cap at 500 responses/month. Anything higher requires contacting sales for Scale pricing

Pricing

Ask (Surveys): Free up to 20 responses/month; Ask Plus from €48/month (250 responses); Ask Business from €64/month (500 responses)

5. SurveyMonkey

SurveyMonkey is one of the most recognized survey platforms globally, offering 400+ templates, AI-powered survey creation, and a panel of 335M+ respondents for market research.

Best for

Marketing and research teams needing broad survey distribution and an established respondent panel

Key Features

• 400+ expert-built survey templates
• AI survey builder and pre-send survey scoring
• Access to 335M+ panel respondents across 130+ countries
• 200+ native integrations including Salesforce, HubSpot, and Slack

Pros

• 400+ expert-built templates covering market research, CX, and employee engagement
• AI survey builder generates surveys from prompts and scores them before sending
• Access to 335M+ panel respondents across 130+ countries for targeted market research
• 200+ native integrations with business tools

Cons

• ⚠️ Response limits are annual quotas, not monthly. You can exhaust your Advantage Annual (15,000/year) mid-year if surveys run heavy early on
• ⚠️ Sentiment analysis and advanced survey logic require Team Premier at $75/user/month (minimum 3 users)
• ⚠️ Auto-renews by default with a strict no-refund policy, even if you miss the cancellation window

Pricing

From $39/month (Advantage Annual, billed as $468/year); Standard Monthly is $99/month

6. Delighted

⚠️ Note: Delighted is shutting down on June 30, 2026.

Delighted is a self-serve CX survey platform owned by Qualtrics, focused on launching NPS, CSAT, and CES programs in minutes with no technical setup required.

Best for

Teams wanting a quick, no-code setup for standard CX metrics before migrating to an alternative

Key Features

• NPS, CSAT, CES, PMF, and eNPS survey types
• Multi-channel delivery: email, web, link, SDK, SMS, and kiosk
• Adaptive Sampling for automated response rate management
• Smart Trends AI for keyword-based theme identification

Pros

• Extremely fast to set up. NPS, CSAT, and CES surveys can go live in minutes
• Adaptive Sampling automatically manages survey distribution within your monthly limits
• Multi-channel delivery including email, web, link, SDK, SMS, and kiosk
• Smart Trends AI surfaces common feedback themes without manual tagging

Cons

• ⚠️ Platform shuts down June 30, 2026. Any investment in setup and data is time-limited
• ⚠️ When you hit your monthly response limit, ALL active surveys automatically close with no warning or grace period
• ⚠️ Annual billing plans have been discontinued. Only monthly plans are now available

Pricing

From $35/month (100 responses); $224/month for 500 responses (Premium plan)

7. SurveySparrow

SurveySparrow is a conversational survey platform that delivers surveys in a chat-like format, claiming up to 40% higher response rates through its mobile-first, one-question-at-a-time design.

Best for

Teams prioritizing survey completion rates with a conversational, mobile-friendly experience

Key Features

• Conversational chat-style survey format (one question at a time)
• Omnichannel distribution: email, SMS, in-app, QR codes, WhatsApp, and offline
• Survey throttling and recurring survey scheduling
• CogniVue AI for key driver analysis and topic extraction (Enterprise)

Pros

• Conversational chat format significantly improves response rates on mobile
• Omnichannel distribution: email, SMS, in-app, QR codes, WhatsApp, and offline
• Recurring surveys with built-in throttling to prevent survey fatigue
• CogniVue AI (Enterprise) provides key driver analysis and topic extraction

Cons

• ⚠️ Pricing is not publicly available. Dollar amounts are hidden behind a form submission, adding friction before you can evaluate cost
• ⚠️ AI analytics (CogniVue) are Enterprise-only, limiting AI access to the highest tier
• ⚠️ Response limits are annual quotas. The Basic plan allows only ~208 responses per month on average

Pricing

Pricing requires contacting sales. Plans are response-based with annual quotas (Basic: 2,500/year; Starter: 15,000/year; Business: 36,000/year)

8. Retently

Retently is a CX survey platform specializing in NPS, CSAT, and CES programs, with AI-powered feedback classification included on all plans and separate product tracks for SaaS and e-commerce teams.

Best for

E-commerce and B2B SaaS teams running ongoing NPS or CSAT programs with automated follow-ups

Key Features

• NPS, CSAT, and CES survey campaigns with automated scheduling
• AI-powered feedback classification and topic analytics on all plans
• Separate B2B and e-commerce product tracks with specialized integrations
• Built-in industry NPS benchmarks for SaaS, e-commerce, and financial services

Pros

• AI-powered sentiment analysis and topic classification included on all plans, even Basic
• Campaign-centric architecture lets teams run multiple independent survey programs
• Built-in industry NPS benchmarks for SaaS, e-commerce, and financial services
• Deep integrations with Shopify, Gorgias, Klaviyo (e-commerce) and Salesforce, HubSpot, Pipedrive (B2B)

Cons

• ⚠️ Pricing is based on survey sends (credits), not responses received. At a 20% response rate, you need 5x more credits than the responses you want
• ⚠️ Removing Retently branding requires the Enterprise plan starting at $599/month (annual only)
• ⚠️ In-app (web pop-up) surveys are only available on Pro ($299/month) and Enterprise

Pricing

From $49/month (1,000 survey credits/month, Ecommerce Basic); Pro from $299/month (20,000 credits)

9. Canny

Canny is a feature request management platform that helps B2B SaaS product teams collect, organize, and prioritize user feedback using AI-powered Autopilot to capture feedback from conversations across Intercom, Zendesk, Gong, and more.

Best for

B2B SaaS product teams wanting to centralize feature requests and prioritize roadmaps by customer demand

Key Features

• AI Autopilot captures feedback from Intercom, Zendesk, Gong, Zoom, and app store reviews
• Feature request voting with MRR impact sorting
• Public roadmap and changelog with automated user notifications
• Integrations with Jira, Linear, GitHub, ClickUp, and Asana (Pro plan)

Pros

• Autopilot AI automatically discovers and captures feedback from support tools, sales calls, and app store reviews
• Feature request voting with MRR impact sorting to prioritize by revenue potential
• Integrated public roadmap and changelog closes the loop with users when features ship
• Autopilot is unlimited on all plans including Free

Cons

• ⚠️ PM integrations (Jira, Linear, GitHub, ClickUp, Asana) require the Pro plan at $79/month
• ⚠️ Pricing scales with tracked users and can reach $311/month on Core or $661/month on Pro for 1,000 tracked users
• ⚠️ Canny is a feedback board, not a survey tool. It does not support timed in-app surveys or response-based analytics

Pricing

Free up to 25 tracked users; Core from $19/month (100 tracked users); Pro from $79/month (100 tracked users)

10. Qualaroo

Qualaroo is an in-app and on-site survey tool known for its "Nudge" widget, designed to capture real-time user feedback at high-intent moments with advanced targeting and IBM Watson-powered AI on enterprise plans.

Best for

UX researchers and product teams wanting contextual in-app surveys with precise behavioral targeting

Key Features

• "Nudge" in-app widget with exit intent, scroll depth, and time-on-page targeting
• Surveys on Figma, InVision, and Adobe XD prototypes
• IBM Watson sentiment and emotion analysis (Enterprise)
• Unlimited responses on all paid plans, priced by pageviews

Pros

• Real-time in-context feedback captures insights while users are actively engaged
• Advanced targeting by URL, scroll depth, time on page, exit intent, and custom properties
• Nudge for Prototypes lets teams run surveys on Figma, InVision, and Adobe XD mockups
• Unlimited responses on all paid plans, priced by pageviews instead

Cons

• ⚠️ IBM Watson sentiment analysis and emotion detection are Enterprise-only (from $149.99/month annual)
• ⚠️ White-label (removing "Powered By" branding) costs an additional $300/year on top of any plan
• ⚠️ Mobile SDK (iOS/Android native) and advanced integrations (Salesforce, HubSpot, Zapier) are locked to Enterprise only

Pricing

From $19.99/month (Essentials, annual billing, unlimited responses); Business from $49.99/month; Enterprise from $149.99/month

11. Usersnap

Usersnap is a visual feedback and in-app survey platform for product teams, capturing screenshots, screen recordings, and browser metadata automatically alongside survey responses and bug reports.

Best for

Product and QA teams wanting to combine visual bug reporting with in-app surveys in a single tool

Key Features

• Automatic screenshot, video, and browser console capture with every feedback item
• Unlimited feedback on all paid plans, priced by team members and projects
• AI Sentiment Sensor and smart auto-labeling (Growth plan and above)
• 100+ integrations including two-way sync with Jira, Zendesk, and GitHub

Pros

• Automatically captures screenshots, console errors, browser info, and screen size with every feedback item
• Unlimited feedback on all paid plans, priced by team members and projects
• AI Sentiment Sensor and smart labeling available from the Growth plan ($109/month)
• Full JavaScript API with programmatic control over widget display and behavior

Cons

• ⚠️ Mobile SDK (iOS/Android) only available on Premium at $369/month and above
• ⚠️ Behavioral targeting (show surveys based on in-app user actions) requires the Professional plan at $189/month
• ⚠️ CSV export excludes screenshot URLs, screen recordings, and several metadata fields

Pricing

From $49/month (Starter, 5 team members, unlimited feedback); Growth from $109/month; Professional from $189/month

12. SmartSurvey

SmartSurvey is a UK-based survey platform with strong government and enterprise compliance credentials, offering built-in sentiment analysis and AI-powered thematic analysis alongside GDPR, NHS DSPT, and ISO 27001 certification.

Best for

UK government bodies, NHS organizations, and regulated enterprises needing compliant survey software with UK data storage

Key Features

• ISO 27001, NHS DSPT, HIPAA compliant with UK-based data storage
• Built-in sentiment analysis (Advanced plan and above)
• AI thematic analysis with AutoCategorise (Full Access/Enterprise plan)
• WCAG 2.2 AA accessible survey design

Pros

• ISO 27001 certified, NHS DSPT and HIPAA compliant with UK-based data storage
• Sentiment analysis included on Advanced plans ($70/month) without extra credits
• WCAG 2.2 AA accessibility compliance for inclusive survey design
• Multi-channel distribution: email, SMS, web embeds, QR codes, and offline/kiosk mode

Cons

• ⚠️ AI thematic analysis (AutoCategorise) is only available on the Full Access enterprise plan, which requires contacting sales
• ⚠️ Response limits are annual quotas on paid plans. Front-loading surveys mid-year can exhaust your allowance early
• ⚠️ No JavaScript SDK for programmatic in-app survey control. Distribution is embed-only

Pricing

Advanced from $70/month (annual, 30,000 responses/year); Growth from $100/user/month (annual, 90,000 responses/year)

13. UserVoice

UserVoice is an enterprise customer intelligence platform that connects product feedback to revenue data, helping large B2B SaaS teams prioritize features based on customer ACV impact and AI-detected urgency.

Best for

Enterprise B2B SaaS product teams wanting revenue-linked feedback prioritization and dedicated onboarding support

Key Features

• Revenue-linked feature prioritization via Salesforce ACV data
• AI Idea Insights, Theme Detection, and Urgency Scoring
• Centralized feedback portal with public and internal capture
• SOC 2 Type II, GDPR, WCAG, and PCI-DSS certified

Pros

• Revenue-linked prioritization connects feature requests to Salesforce ACV data
• AI Idea Insights and Theme Detection automatically surface the most important feedback patterns
• Urgency Scoring detects sentiment and urgency levels (1-5) from all submissions
• SOC 2 Type II, GDPR, WCAG, and PCI-DSS certified for enterprise compliance

Cons

• ⚠️ Minimum price is $16,000/year with no monthly billing option. Quarterly billing is the lowest commitment available
• ⚠️ NPS widget, SSO, white-labeling, and CRM integrations are all sold as add-ons on top of base pricing
• ⚠️ No self-service signup. All purchases require a sales call, making it inaccessible for smaller teams

Pricing

Starting at $16,000/year (contact sales required); average customer spends approximately $21,000/year

Conclusion

Most tools on this list do one thing well, but few combine flat-rate pricing, in-app integration, and automatic AI analysis in a single package. feedback.tools stands out for SaaS teams who need in-app surveys with AI insights at a predictable cost. At $35/month with unlimited responses, it delivers what most competitors reserve for their highest tiers.