SurveyMonkey vs Survicate 2026: Best Customer Feedback Tool for SaaS?

SurveyMonkey is a widely used online survey platform built for teams and enterprises seeking extensive templates, integrations, and high response volumes.

Survicate is a multi-channel customer feedback platform with an AI-powered Insights Hub that centralizes surveys, app reviews, support tickets, and other feedback sources. In this comparison, we break down pricing, features, and AI capabilities — and show where each falls short.

SurveyMonkey vs Survicate: Feature & Pricing Comparison

SurveyMonkey vs Survicate: Key Differences

Pricing & Plans

SurveyMonkey uses a per-user subscription model with annual response quotas. At low volumes (100–1K responses/month), the cheapest annual plan is $468/year. At 5K responses, it requires a higher-tier plan at $1,668/year with no monthly billing option.

Survicate uses response-based pricing. At 100 responses it costs $588/year, at 500 responses $948/year, and at 1K responses $1,188/year. AI features require the Growth plan with an annual commitment and no monthly option available.

feedback.tools charges a flat $35/month ($420/year) regardless of response volume. It is cheaper than both tools at 500 responses and above, with no overage charges and no forced annual commitment for AI access.

AI Features

SurveyMonkey gates all AI features behind its Team Premier+ plan. Sentiment analysis and AI text analysis are unavailable on the $468/year standard plan.

Survicate offers an Insights Hub with AI categorization, Research Assistant, and sentiment analysis, but these require the Growth plan with annual billing. Teams on Starter with monthly billing cannot access any AI features.

feedback.tools includes automated AI insights on all paid plans. Feedback is automatically categorized, sentiment detected, and a prioritized product backlog generated without any annual commitment or plan upgrade.

Survey Types & In-App Targeting

SurveyMonkey uses URL-parameter-based targeting and lacks a full programmatic SDK, making precise in-app survey delivery limited for software teams.

Survicate offers a genuine JavaScript SDK with showSurvey(), setVisitorTraits(), and invokeEvent() methods on paid plans. Basic targeting is included on all plans, but the Starter plan limits you to 2 active surveys.

feedback.tools includes a JavaScript SDK on the Standard plan with user targeting, offering comparable programmatic control without the 2-survey cap or response overage fees.

Integrations & SDK

SurveyMonkey offers a broad integration ecosystem but locks enterprise-grade connectors (Salesforce, Power BI, Zoom) behind the Enterprise tier.

Survicate connects with HubSpot, Intercom, Segment, Salesforce, and others. However, mobile SDKs (iOS, Android, React Native, Flutter, Unity) require Advanced plans starting at $299/month, making mobile integration expensive.

feedback.tools focuses on a JavaScript SDK for web integration with webhook-based connectivity. It is best suited to web-based SaaS applications rather than mobile-first platforms.

Ease of Setup

SurveyMonkey is well-documented with a large template library. Setup is accessible for non-technical users, though response quota management adds complexity for teams with variable feedback volumes.

Survicate has a clean interface and straightforward onboarding, but the active survey limit on Starter and the annual commitment required for AI features can complicate planning for smaller teams.

feedback.tools is built for software development teams with a JavaScript SDK integration. Setup requires developer involvement but is fast and straightforward for engineering-led teams.

Hidden Costs

Hidden Costs of SurveyMonkey

⚠️ Response limits are annual, not monthly: Plans pool responses yearly, so you could run out mid-year if you front-load surveys.

⚠️ Free plan hides responses beyond 25: You can collect more than 25 responses, but must upgrade to view them.

⚠️ No free trial for paid features: Cannot test premium features before committing to an annual plan.

⚠️ Overage charges: $0.05-$0.10 per response when exceeding plan limits.

⚠️ Auto-renewal by default: Accounts auto-renew indefinitely with a strict no-refund policy.

⚠️ Team plans require 3+ users minimum: Cannot get team collaboration features as a solo user or pair.

⚠️ Annual billing only for most plans: Standard Monthly ($99/mo) is the only monthly option.

⚠️ Advanced features locked to higher tiers: Sentiment analysis, advanced logic, white-label branding, and phone support require Premier plans or higher.

⚠️ Enterprise-only integrations: Salesforce, Power BI, Zoom, SMS surveys, and offline mode require the highest tier.

⚠️ HIPAA compliance is an add-on: Extra cost on top of already-expensive Enterprise pricing.

Hidden Costs of Survicate

⚠️ Active survey limit on Starter: Only 2 active surveys allowed on Starter plan, forcing upgrade to Growth (annual commitment) for continuous feedback programs.

⚠️ AI features require annual commitment: Insights Hub, Research Assistant, and AI categorization only available on Growth plan which requires annual billing (no monthly option).

⚠️ Response overages add up quickly: Overage charges of $0.79 per response on Starter plan can significantly increase costs.

⚠️ Branding removal locked to Growth+: Survicate branding only removed on Growth and Advanced plans (annual commitment required).

⚠️ Mobile SDKs require Advanced plans: iOS, Android, React Native, Flutter, and Unity SDKs require custom Advanced plans starting at $299/month.

⚠️ Free plan trap: 300 total response cap across all surveys despite advertising "unlimited surveys".

Hidden Costs of feedback.tools

No hidden costs! All features are available on the Standard plan with no limits except the number of surveys.

SurveyMonkey vs Survicate: Which Should You Choose?

Choose SurveyMonkey if: you need unlimited surveys, extensive templates, and broad enterprise integrations across a large team without response-based pricing complexity.

Choose Survicate if: you need a full JavaScript SDK, multi-channel feedback centralization, and an AI Insights Hub, and you're comfortable with an annual Growth plan commitment.

Consider feedback.tools if: you're a software development team that wants flat-rate pricing, built-in AI insights, and sentiment analysis without paying per user or per seat.

A Better Alternative for Software Teams

feedback.tools is built specifically for software development teams: response-based pricing, automated AI insights, sentiment analysis, and incident tracking — all on a single flat-rate plan.

Try feedback.tools free today.

Frequently Asked Questions

Is SurveyMonkey better than Survicate?

SurveyMonkey is better if you need unlimited surveys and a familiar enterprise platform with broad templates. Survicate is better if you need a full JavaScript SDK, multi-channel feedback aggregation, and AI insights, and are willing to commit to an annual Growth plan.

Which is cheaper: SurveyMonkey or Survicate?

SurveyMonkey is cheaper at low volumes: $468/year for up to 1K responses. Survicate costs $588/year at 100 responses and $948/year at 500 responses, making it more expensive at most tiers. Both require Contact Sales above 1K–5K responses.

Does SurveyMonkey have a free plan?

SurveyMonkey has a free plan, but it caps viewable responses at 25 per survey. Most useful features require a paid plan starting at $39/month billed annually.

Does Survicate have a free plan?

Survicate offers a free plan, but it has a 300 total response cap across all surveys. Despite advertising "unlimited surveys," the total cap makes the free plan unsuitable for ongoing feedback programs.

What is a good SurveyMonkey alternative?

feedback.tools is a strong alternative for software teams: it charges $35/month for unlimited responses, includes automatic AI analysis and sentiment detection, and offers a JavaScript SDK for in-app targeting — all without annual commitment requirements.

Conclusion

Software development teams that need a JavaScript SDK, automated AI insights, and unlimited responses at a predictable flat rate will find feedback.tools a more practical choice than either SurveyMonkey or Survicate.