How Did You Hear About Us? Options

Standard Multiple Choice Options

• Search engine (Google, Bing, Yahoo, etc.)
• Social media (Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Word of mouth/Friend or family recommendation
• Online advertisement (banner ads, display ads)
• Print advertisement (newspaper, magazine, flyers)
• Radio or podcast advertisement
• Television advertisement
• Email marketing/newsletter
• Direct mail
• Trade show or event
• Professional referral
• Online review site (Yelp, Google Reviews, Trustpilot, etc.)
• Blog or news article
• Company website (found directly)
• Existing customer (repeat business)
• Other (please specify)

Industry-Specific Additions

B2B Companies

• Industry publication or trade magazine
• LinkedIn networking
• Trade association or professional organization
• Business partner referral
• Cold outreach from sales team
• Webinar or online event
• Industry conference or networking event
• Vendor or supplier recommendation

Local/Retail Businesses

• Drove or walked by your location
• Local newspaper or community publication
• Community event or festival
• Neighborhood app (Nextdoor, local Facebook groups)
• Local radio station
• Yellow Pages or local directory
• Window display or storefront signage
• Local business association

E-commerce/Online

• Influencer recommendation
• YouTube video or channel
• Affiliate or partner website
• Comparison shopping site (Amazon, eBay, etc.)
• Product review website or blog
• Retargeting advertisement
• App store discovery
• Marketplace listing

Healthcare/Professional Services

• Doctor or healthcare provider referral
• Insurance provider recommendation
• Hospital or clinic referral
• Professional association
• Medical directory or website

Alternative Question Formats

• "What first brought you to our company?"
• "How did you discover our services?"
• "What led you to choose us?"
• "Through which channel did you first learn about us?"
• "What was the primary source that influenced your decision to contact us?"

Helpful Follow-up Questions

• If Search Engine: "What specific terms did you search for?"
• If Social Media: "Which platform specifically?" (with sub-options)
• If Word of Mouth: "What is your relationship to the person who referred you?"
• If Advertisement: "Do you remember where you saw/heard the ad?"
• If Other: "Please describe how you heard about us"